Culture, according to Lustig and Koester (1993), is learnt in the sense of gaining understandings that are handed down in group experience; its transmitted through interaction with socializing agents.PR in a culture educating environment.
I am fascinated by the existance of multicultures in one society. What amazes me is the abundant knowledge that PR possesses as a profession, to understand this difference and communicates efficiently. I hope to comprehend PR's role and the future of multicultural PR with the existing theory.