Organizations and Societal Culture

Organizations in the past few decades have had the neccessity to drastically change their outlook towards the global society where the heterogeneous mixture of culture has created a niche market place for every type of consumer or individual in the broader sense.
Culture is now not only about the race, ethnicity or which part of the world you hail from but also the beliefs and values you uphold, the environment you have been raised and education.
It is seen that power distance, individualism, masculinity and uncertanity avoidance are some of the key factors that affect the functioning of an independent organization where power to implement decisions are distributed equally.

A good book to read on this topic is Cultures and Organizations, Software of the Mind by Geert Hofstede.

In a way, public relations in an organization needs to play the role of a psychologist and anthropologist, understanding the background or the culture of the civilization and individual.